Positioning is another one of those marketing jargon words that everybody throws around and is important to understand. It's also important to understand how positioning specifically applies to your small business marketing. Basically a marketing position describes your unique place in the market. The key word here is unique. What makes you different from your competitors? What features and benefits do you offer your target market that the other players don't? Here are a few things that may go into your positioning: -Price Point - This doesn't necessarily mean . More »

Before seeking an SBA (Small Business Administration) loan, borrowers should analyze several key business finance issues. This article will serve as an overview of the most important business loan and commercial real estate loan factors to assess before buying a business investment with an SBA loan in order to avoid numerous potential misunderstandings about a complicated business financing process. Finalizing an SBA loan and refinancing a Small Business Administration loan are two of the most problematic commercial mortgage and business loan scenarios for business owners. There are . More »