Everybody makes mistakes and entrepreneurs are no exception. But for an entrepreneur with a limited budget, committing mistakes too often can be very costly. It is an open secret in the business world that most of the mistakes that can be committed in business have been committed; so why not just learn from them, saving you the agony of committing them yourself. With that said, here are 7 costly small business marketing mistakes every entrepreneur must avoid: 1. An Incongruent Marketing Message To effectively sell your product or . More »