Archive for July 11th, 2010

Small Business Marketing Assessment: is Your Marketing Time Sacred?

Sunday, July 11th, 2010

You’ve heard it before, right?

How you’re supposed to work on your business instead of in your business? Sounds good, but how on earth do you make that happen when you’re already stretched thin trying to get everything done in your day?

Carving out time to consistently work on your woman-owned business is actually quite simple if, instead of trying to “fit it all in”, you shift your outlook about this important time.

Trying to “fit it all in” is a left-brained, logical way of looking at your time. It’s a distinctly masculine viewpoint of time, which works great when you need to powerhouse your way through a project. But, it does not work as well when you find yourself butting up against the competing needs of clients, family, exercise, down time and other priorities.

Here are four tips for turning your marketing strategy time into sacred time so you can accomplish what matters most, even on your busiest days:

Small Business Marketing Tip #1: Create a ritual of beginning and completing your marketing tasks.
Days that seem to run together are missing the important ritual of beginning and completing, a ritual that actually helps you feel like time is slowing down. So instead of letting your marketing tasks bleed through to everything else, create your own personal ritual that signals the start of your marketing for the day. One of my favorite rituals is to close out my email program, unplug the telephone and pull out my marketing to-do list. When finished, I just reverse my steps for a satisfying feeling of completion.

Small Business Marketing Tip #2: Clear space on your desk, even if just for ten minutes.
If your desk is normally piled with papers and sticky notes, try moving everything off to one side so you have a nice, clean welcoming work space. You’ll be surprised at how much more creative you are with your marketing plans when you (literally!) make space for them!

Small Business Marketing Tip #3: Keep it pretty.
Who says marketing has to be unattractive?! I use pretty marking pens, colorful folders, pretty paper clips and sticky notes with inspiring messages printed on them to keep my marketing ideas and projects organized and fun. Making what we do a visual treat is an important part of creating a feeling of the sacred.

Small Business Marketing Tip #4: Don’t let the needs of others trample your sacred time.
Sacred time inspires feelings of abundance, importance and quiet. Think of it this way: you wouldn’t play loud rock music in the middle of a sanctuary, would you? Of course not. So it makes sense that you wouldn’t let other people interrupt your sacred marketing strategy time either.

By thinking of your marketing strategy time as sacred time you’ll find it simple and easy to honor working on your business, so that your woman-owned business grows and thrives into the true expression of your Soul’s Divine Mission™ that it’s meant to be!

Tips for Selecting a Long Term Storage Company

Sunday, July 11th, 2010

Choosing the right company for long term storage can be a time consuming, difficult, and often stressful process. There are often dozens, if not hundreds, of different companies specializing in long term storage in most cities making choosing even more difficult. While it might be tempting to simply pick a random name out of the storage section of the phone book this is never a good idea. In order to guarantee the safety of your items for long periods of time a person most carefully research all available options before making any serious choices.

The first thing that a person must consider when looking for a long term storage company is the reputation of the company. Reputation should be everything when you are looking for a company that will ultimately be responsible for the safety of your important, personal, belongings for years at a time. Always try to get first hand reviews about a storage company from individuals who have used them. Ask coworkers and family members about their experiences with the long term storage company. If you know anyone that works for a moving company ask them for advice since many storage companies have special relationships with moving companies that recommend storage facilities to customers that need to temporarily store their belongings between moves.

If you are not able to find someone to give you a review then look online to see if anyone has any good, or bad, things to say about the company in question. Check the Better Business Bureau for complaint histories and see how many complaints are made and how quickly the complaints are answered. Be wary of dealing with any long term rental company that has many unanswered complaints on file with the Better Business Bureau. Any company that will ignore contact requests from a large company will probably ignore any complaints from the average customer.

Find out whether or not the long term storage company offers any type of insurance to renters. When storing items for a long period of time, individuals often expect to pay large amounts of money each month or year. In order to keep customers happy many companies specializing in long term storage offer special insurance policies to renters that are designed to add additional protection in the event of serious damage or property loss. Even though these insurances often require that additional fees be paid the peace of mind that comes with the policies are worth it.

Has anyone that you know of ever used the company? Word of mouth is often the best way to choose a good storage rental company. Try to find a friend or relative that has either used the companies units or who knows someone that has used the units. Talking to someone with first hand experience dealing with the storage rental company that you are considering will help you make a choice that will leave you with some peace of mind.

When you are assigned your storage unit, try to visit it before you sign any contracts or binding paperwork. The last thing you want to do is commit yourself to a long term storage facility that you are not happy with. If you have any problems with the location or condition of the storage unit do not be afraid to voice your complaints. Ask to be assigned a different unit if possible and if there are no other units available and the damage is structural ask that the unit be repaired before you move any of things into the unit or sign a contract. Waiting to complain or visit your unit until after you have signed a contract will create a difficult situation that it might be difficult for you to escape from.

When you have gotten a price quote for your storage unit from your chosen long term storage unit you should find out what the quote includes and how long it is good for. Do not be caught off guard by additional fees such as access fees, insurance fees, deposits, and taxes. These seemingly small fees can add up overtime leading to financial strain on even the most easy going person. Also, find out whether or not the quote is good for the entire term of your contract and make sure you do not have to worry about sudden storage fee increases. Lastly, find out if you will be charged any cancellation fees for moving your items out of storage. Some long term storage companies charge hefty fees on accounts that close early while some simply fine the individual the amount of the deposit.

Lastly, find out what sort of safety features are available for renters. Storing things for long periods of time can sometime increase the chances of theft. The best way to avoid losing property is to place your property into a long term storage facility with security cameras, restricted access, and security staff. If security staff is not available restricted access, cameras, and alarms should be enough to keep your items safe.

Choosing a long term storage company for your important belongings can be time consuming and a little annoying but the time and effort can often result in a satisfactory storage arrangement for everyone involved.


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